G.W. Smith logoG.W. Smith Lumber Co.
... Since 1905
 720 West Center St, Lexington, NC, 27292
 ph 336.249.4941, fx 336.249.4913 Hours: M-F 7:00-4:00
G.W. Smith Lumber Co. Newsletter
April 2011
Dear Customer, 

 
 
 Craig Davis
It's that time of year again... and no, I'm not talking about Spring.  It's yellow page advertisement renewal time.  Advertisers attack with a barrage of reasons for you to renew and increase your advertising expenses spending.  No offense to those who make their living doing this.  Most yellow page salespeople are very persistent and have been trained to handle most any rebuttal from a skeptical prospect; just the type of salespeople we'd all like to have.  However, each year I tell myself I'm going to hold my ground but inevitably give in to placing an ad.  The bare truth is that we must keep our businesses visible.  While word of mouth advertising reigns supreme and is the cheapest deal around, online and print advertising continue to be effective tools to drive business.  Here are a few tips to make the most of your advertising dollars:

Plays from the Print Playbook

Research shows that newspaper and magazine ad messages with web addresses triple website traffic compared to ads without a web address. According to Affinity's VISTA Print Effectiveness Rating Service, actions inspired from magazine advertising have increased 10% over the past year.

Fascinate with Photos

Think outside of the box when choosing photos for your advertising efforts. High quality photography can spring prospects into action. Snapshots of your business or office are not very engaging, but a photo of a project you have contributed to can make you stand above the rest and spotlight the positive impact your business has on customers' projects or your community. Use your photos to tell a story prospects can relate to.

Words that Inspire Action

What good is an advertisement if it doesn't inspire your prospects and target audience to action? Even with the best photography and captivating design, a strong call to action is an essential element needed for success. Always use active words like "call", "buy" or "subscribe" to clearly identify what you want prospects to do. To create a sense of urgency consider including phrases like "for a short time only", "call now for a free gift" or "while supplies last."

Cooperative Collateral

If you were to put all of the brochures, catalogs and flyers you've used to promote your business on a table, could you tell they all promote the same company or business? Always display your company's logo in a prominent position. Use a consistent voice in your marketing copy that best represents your business' core values to increase brand awareness. A consistent look and feel will synergize your marketing efforts for maximum impact.

Before initiating any marketing piece or initiative, it's important to understand your target audience and their behaviors. Use these time-tested and innovative tips to supercharge you next advertising campaign.

This information was compiled by a group of advertisers with Walt Denny Inc.

 

Good luck on the hunt!

 

Sincerely,

 Mark F. Smith
 

Meet Your Service Partner


Jesse Berridge   
     
      This month's service partner is Jesse Berridge.  Jesse is one of our truck drivers but also performs the task of assistant yard foreman, taking over for Leon when he is away.
     Jesse, and wife Ruby have numerous interests, hobbies and past-times.  Cooking, collectibles and yard-sale shopping are interspersed with keeping up with a small herd of dogs and DIY projects around their home.
     Jesse can be a perfectionist and is, therefore, sometimes driven to frustration and exhaustion in the performance of his duties.
     We at GW Smith would like to thank him for his enthusiasm and hard work.
  

  
  

 T E S T I M O N I A L
 To whom it may concern:

G. W. Smith Lumber Company has been a business acquaintance of ours for the past nine years. We have been impressed with not only the quality of their products, but the quality and quantity of time they invest to be sure we get the best product for the job.

We have found them to be fair in pricing of their products, and willing to answer any questions we may have concerning any materials purchased from them. They have always served us with integrity, including treating warranty work with the same importance as new work.

We feel confident that G. W. Smith Lumber Company would be an excellent choice for getting quality service and products for other builders.

Sincerely,

Joseph Williams, President
LMI Builders, Inc.

Market Update 
  
SYP LUMBER
 Random Length's showed decreases of $5-12 per thousand board feet, most prominent the Central and Eastern zones. Transportation continues to be a significant issue. Rates are up on both truck and rail shipments due to increased fuel costs. The ability of mills to find trucks is impacting on their lead times. Keep this in mind when looking for your needs.

EASTERN SPRUCE

 

  Although phones were not ringing off the hook, a surprising volume of orders were placed in retrospect. Traffic seems to have slowed compared to 2 weeks ago. Stud mills are holding firm on quotes while a few specials have been offered on dimension lumber items.

 

PRESSURE TREATED

  Dimension: Pricing continued to decline with a lack of demand in several regions of the country. Prices showed a drop of $3-$6 per thousand board feet in all pricing zones. * Decking: Still a lack of demand at this point, prices will hold close. * Timbers: Flat to down $5 per thousand board feet on increased production. Several treaters raised concerns about trucking problems when demand kicks into high gear.

 


 
OSB

 Most markets saw a $10-15 uptick last week as hedging persisted on Japan's future inpact on the market. So far, this week has provided little follow through as traders measured previous perchases. Messy weather has also helped keep a lid on NE & Central activity this week.

 

ROOFING

 
 
 

   The roofing market continues to be a "mess" with constant cost surges.  There is the February increase of about six dollars a square and additional increases of between seven and nine percent planned for April and May. 

 

GYPSUM 

 

 There are rumblings of price increases again in the drywall market.  National Gysum has announced an increase of 15% in May.  Others are sure to follow, but all of them may just be attempts to drive sales. Plan as if there will be one and enjoy if it falls through again.

 

REBAR/METAL

 

 Expectations that direct and indirect demand from the rebuilding effort in Japan will tighten supply has the market on an upward trend. Producers are selling steadily and continue to press for higher prices. Prices are up $10 to $20 from the start of the week. Buyers are focusing on wholesalers and distrubutors in the search for a better deal or quicker shipment. Order files are into the first week of April, or sooner. Availability of lauan and import panels will be tight as more of this material is also shipped to Japan.

 

 


 

Visit Our Sponsor
Join Davidson County Home Builders Association
NAHB logo
          M  E  M  B  E  R

 

Join Our Mailing List

If you are receiving this newsletter by regular mail and would like to receive it by e-mail please call Fonda Moser at 336-249-4941 or e-mail her at fmoser@gwsmithlbr.com
.
  Builder Helper

 Source:  PROSALES Information Source, Craig Webb, Publish Date: 3/15/11  

 

Scores of building material dealers and association executives headed to Capitol Hill today to urge members of Congress to repeal a paperwork mandate spawned by last year's health care reform package, halt expansion of intensely disliked Environmental Protection Agency (EPA) rules on lead paint, and protect dealers from getting caught up in product-related lawsuits simply because they sold the product.

The visits by members of the National Lumber and Building Materials Dealers Association (NLBMDA) followed a breakfast speech by Rep. Mike Pence, R-Ind., in which the conservative leader said the mortgage interest deduction should be abolished as part of a shift toward a flat tax.

Target No. 1 for NLBMDA members was a provision in the health care reform act requiring all business that spend at least $600 with a vendor, supplier, or contractor to file a 1099 tax form with the Internal Revenue Service identifying who got the money. That provision doesn't have anything to do with health care; rather, it was added because the requirement is expected to generate $17 billion that would pay for health care initiatives.

Small-business advocacy groups such as the NLBMDA have blasted the provision as a huge administrative burden. Ultimately Washington took notice--including President Barack Obama, who had been hesitant to measures opening up the health care reform package to change. Earlier this year, the House passed legislation repealing the form 1099 rule, and the Senate added an amendment to another bill that did much the same thing. So far, however, the two sides haven't come together on consistent language that could be sent to President Obama for his signature.

NLBMDA urged dealers to push House members to work with the Senate to ensure "timely resolution" of the issue and to urge Senators to schedule a vote on the House-pased bill. In particular, NLBMDA asked dealers to find out from members whether their support of the 1099 provision's repeal was conditional on finding an alternative source of funding for health care.

The EPA lead-paint rule, which took effect last April 22, requires contractors performing renovation, repair, and painting projects that disturb lead-based paint in homes, child care facilities, and schools built before 1978 to be certified and follow specific work practices to prevent lead contamination. The rules are intended to protect children and pregnant women from lead-based paint, exposure to which can lead to learning disabilities, behavior issues and reduced intelligence. Ignoring the mandate can lead to fines of as much as $37,500 per day.

Last August, NLBMDA formally urged the halt to plans to add extra testing requirements to the lead-paint rule until the agency makes a better assessment of the rule's current impact and effectiveness.  The association also has joined with other groups in filing suit challenging the EPA's legal authority to eliminate a provision that had enabled homeowners to decide whether to opt out of the rule's effect if they lived in a home without children or pregnant women. (Story)

For today's and Wednesday's Hill visits, NLBMDA urged dealers to ask that their members of Congress petition EPA's administrator, calling on her to reject the extra testing requirements (known as "clearance testing") as well as to stop the agency from issuing rules that would expand the lead-paint mandate to commercial and public buildings.

In picking the 1099 provision, the EPA's lead rule and ISFA as its top priorities, NLBMDA in effect decided to downplay the question of whether the mortgage interest deduction should remain. Members of the National Association of Home Builders were expected to stress retaining this provision when they visit Capitol Hill this week. But the reception they get may be chilly, if Pence is any example of views among the Republican House majority.

Pence stressed in his breakfast address to dealers that "it's time to pick a fight" on Capitol Hill over federal spending and federal regulations. Among other things, he called for replacing what many call a current, multitiered, loophole-ridden tax system with a flat tax. He also spoke up for regulatory reform.

Replying to a question, Pence said his tax-reform views include eliminating the mortgage deduction. "I do believe in fundamental tax relief," he said. "You'd have people beating a path to buying a house if we lowered taxes." And it's better to have comprehensive relief rather than permitting specific bits and pieces of tax incentives that amount to "fighting for scraps under the table," he said.


Company News

 

Rising fuel costs continue to impact us all.  By pre-planning your delivered orders you can avoid any  dellivery charges by placing orders totalling over $450.  Orders less than this amount are charged a $45 delivery fee.  Orders delivered by pick-up truck are not charged a delivery fee. 

 

 

PRODUCT SPOTLIGHT

Tamko logo
NEW WARRANTY

   All Tamko Heritage Series laminated shingles purchased on or after February 1, 2011 and properly installed on single family homes, multi-family dwellings, businesses and churches will automatically receive enhanced coverage with longer Full Start Protection contained in the new and enhanced Limited Warranty.
    The enhanced Full Start Protection Period for Heritage (formerly Heritage 30) and Heritage XL is 15 years. The enhanced Full Start Protection Period for Heritage Premium (formerly Heritage 50) and heritage vintage shingles is 20 years. 
    For complete information regarding this Limited Warranty Upgrade or a copy of TAMKO's Limited Warranty, contact your Tamko representative or visit online at tamko.com.                                               
 
 
G.W. Smith Lumber Co. | 720 West Center St. | Lexington | NC | 27292